BJJ Mental Models

Ep. 183: Websites for BJJ, feat. Matt "Aesopian" Kirtley

June 13, 2022 Steve Kwan Episode 183
BJJ Mental Models
Ep. 183: Websites for BJJ, feat. Matt "Aesopian" Kirtley
Show Notes

This week we're joined again by Matt Kirtley!  Matt, better known by his internet handle Aesopian, is a lead moderator on Reddit's /r/bjj and an instructor at Inverted Gear Academy.  During the day, he's also a web development and search engine optimization (SEO) specialist.

In this episode, Matt draws on his BJJ and SEO experience to share some website best practices for BJJ gyms.  We talk about website hosting services, gym management software, email, digital security, hiring a developer, domain names, SEO, essential website elements, appointment booking, blogs, analytics, and Google reviews.  Hopefully, this episode serves as a helpful playbook for the gym owners, instructors, and administrators out there.

Inverted Gear Academy:

Matt's website, Aesopian BJJ:

White Belt Questions, Black Belt Answers — YouTube:

Inverted Gear:

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